Shopping in Williamsburg


Looking for a great place to shop in Williamsburg? Click a link below to see descriptions, information, and photos of great places to go shopping in Williamsburg.








Merchants Square

Merchants Square
Located adjacent to Colonial Williamsburg’s Historic Area, Merchants Square is an 18th-century style retail village with more than 40 shops and restaurants. The shops at Merchants Square offer everything from traditional and designer clothing to handmade candies, antique quilts, folk art and a variety of exclusive Williamsburg reproductions. The restaurants on Merchants Square offer choices from a quick sandwich to the freshest seafood, steaks or contemporary American regional cooking.


For more information, visit the Merchants Square website.



Premium Outlets at Williamsburg

Premium Outlets
Ranked within the top 10 of the industry, Prime Outlets at Williamsburg is the largest shopping facility in the area with more than 90 brand-name outlet stores. Find all of your favorite labels in one location such as COACH, BCBG, Max Azria, Coldwater Creek, Kirkland’s, Jones of New York, Nine West, Nike, Nautica, Timberland, OshKosh B’Gosh to name a few.


For more information, visit the Premium Outlets website.



Williamsburg Antique Mall

Williamsburg Antique Mall
When you visit Williamsburg for a day or for a week, make sure you stop by the largest, cleanest, and friendliest antique mall with the widest selection in Eastern Virginia. 45,000 square feet of the past comes alive in the Williamsburg Antique Mall in a clean, tasteful environment 7 days a week.


For more information, visit the Williamsburg Antique Mall website.



Williamsburg General Store

Williamsburg General Store
Visit the Williamsburg General Store and enjoy more than 6,000 square feet of quality gifts, collectibles, souvenirs, jewelry, candles, apparel and more. The General Store also includes a full service Hagen-Dazs Ice Cream Shop and a 1,000-square-foot covered porch.





Williamsburg Pottery

Williamsburg Antique Mall
The Williamsburg Pottery offers a renowned collection of treasures displayed in discount shops and more than 50 factory outlets. An unusual shopping experience, the Pottery features acres of pottery, baskets, china, glass, stemware, wines, cheeses, plants and many unique items, foreign and domestic. Each year bargain hunting customers come from all over the world to shop where they can find a wonderful and vast selection of items from over 20 countries.


For more information, visit the Williamsburg Pottery website.



Yankee Candle Flagship Store

Yankee Candle
Nothing compares to Yankee Candle for creating a lasting impression. With 10,000 square feet of unique, interactive shopping and fun entertainment it’s more than you can imagine. We are one of the world’s largest candle stores with 250,000 candles and more than 150 different scents. Stroll through our Holiday Park and experience the Christmas spirit everyday. Enjoy original animated musical entertainment and activities like candle dipping. Plus, savor freshly made fudge, snacks and quick meals in the store or grab a sandwich at our cafe.


For more information, visit the Yankee Candle Company website.



Riverwalk Landing

Riverwalk Landing
This beautiful waterfront development was designed in the spirit of Colonial architecture reflected in Yorktown’s historic buildings and features a variety of shop’s and riverfront dining that provides a day-long shopping, touring and dining experience. The waterfront also features a performance area and a beautiful beach.


For more information, visit the Riverwalk Landing website.



Wallace’s Trading Post

Wallace's Trading Post
A unique and friendly atmosphere with over 10,000 square feet of shopping. Here you will find a wide array of gifts, home decor, Virginia foods, candles and more. Featuring handmade fudge kitchen, and a wide variety of goodies for everyone on your list. Make sure you stop by and see their working sluice where you can mine for gems.